Rebuilding Three Banking Products
Woodforest customers were closing accounts over a Zelle integration the bank didn't have, while four other ways to move money sat scattered across the mobile app. I designed the single hub that answered both.
Currently: Senior UX Designer at Woodforest National Bank
Previously: On Fire Media (agency) · Umbrage Studios (product studio) · Also: UX by DG (my own practice)
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Woodforest customers were closing accounts over a Zelle integration the bank didn't have, while four other ways to move money sat scattered across the mobile app. I designed the single hub that answered both.
The bank's website was outdated, unresponsive on mobile, and held back by its CMS. I led the redesign and owned the design system. Nearly the same traffic after launch, 22× the account-opening visits.
The bank had never funded outside user research, so no design decision had ever been validated by a customer. I built the case that won CEO approval, a vendor contract, and nine studies with 1,000+ bank customers.
Two products I'm designing and building as founder. FindaFan maps a city into fan territories so displaced fans can find each other; ReelScared rates horror on the axes horror fans actually argue about.